The BSA

 

Promoting

water-safety

and drowning prevention

Our Mission

Encourage. Educate. Empower.

The BSA is an award-winning non-profit organisation. Through education, advocacy, programmes and research, we work to raise awareness of water-safety and drowning prevention, with an emphasis on African, Caribbean and Asian communities across the U.K.

Our Why

According to Sport England data (2024):

96%

of Black adults in England do not swim regularly

95%

of Asian adults in England do not swim regularly

28%

of children who complete primary education in England are unable to swim

Our Work

Free to the community, our programmes, research projects and campaigns aim to change the culture and relationship between the communities we serve and the world of aquatics.

Discover some of our water safety initiatives below:

Our Programmes
Our Programmes

Our bespoke programmes cater to people of all ethnicities with one common goal: to make sure our participants have the knowledge and skillset to be safe in and around water.
Our Campaigns
Our Campaigns

Our original campaigns have been curated to raise awareness and momentum on issues involving race, diversity and aquatic spaces.
Our Research
Our Research

Our groundbreaking research projects help us to challenge assumptions, test hypotheses, and contribute valuable insights to existing knowledge within the aquatic sector.